Gulafzaa Royal
We engineered a custom headless D2C e-commerce store with 3D product visualizers, ingredient purity highlights, and dual instant checkout (Card + WhatsApp Direct), driving a 4.2x surge in direct online sales.
Headless D2C e-commerce store with 3D product jar visualizer and ingredient purity highlights
Dual conversion checkout: Instant credit card payment + 1-Tap WhatsApp order placement
4.2× surge in direct online sales and 99+ mobile performance score
Overview
What we built
and why
Gulafzaa needed a custom digital storefront to launch their 100% natural royal mouth freshener and scale direct-to-consumer sales globally.
We designed and developed an ultra-fast headless e-commerce store featuring royal maroon & gold aesthetics, interactive ingredient breakdowns (Kashmiri rose gulkand, green cardamom, fennel), bundle offer drawers, and dual checkout integration.
The Challenge
The challenges Gulafzaa needed to solve
Generic e-commerce templates failed to communicate the luxury brand heritage and natural ingredient purity
Customers wanted both credit card payment and instant 1-tap WhatsApp order placement options
High mobile traffic required ultra-fast load times for high-resolution packaging photography
Need to educate buyers on health benefits (tobacco-free, digestion support, zero artificial flavours)
High cart abandonment on mobile due to multi-step checkout friction on standard platforms
Our Solution
What we designed and delivered
We built a high-converting headless e-commerce storefront with luxury visual storytelling and a streamlined dual-checkout funnel.
Royal heritage visual design with deep maroon, gold typography, and luxury jar product photography
Interactive ingredient explorer highlighting Kashmiri rose gulkand, green cardamom, and fennel seeds
Dual checkout funnel: Seamless card checkout alongside instant 'Order on WhatsApp' pre-filled cart flow
Slide-out shopping bag with dynamic bundle savings and free delivery progress tracking
Prominent health trust badges: 100% Natural, Tobacco-Free, Digestion Aid, No Artificial Flavours
Mobile-first responsive architecture delivering sub-second page loads across all devices
What we delivered
Royal Hero & Product Showcase
Immersive hero visualizer presenting Gulafzaa Royal 100g jar with ingredient callouts and instant 'Order Now' CTAs.
1-Tap WhatsApp Ordering
Instant checkout routing pre-filled cart details directly to WhatsApp support for rapid order confirmation.
Ingredient Purity Explorer
Interactive visual breakdown explaining the digestive benefits of hand-selected green cardamom and rose gulkand.
Slide-out Bag & Bundle Drawer
Frictionless cart drawer with dynamic free shipping progress bar and volume bundle upsells.
Trust & Health Certification Badges
Prominent badges confirming 100% Natural, Tobacco-Free, Digestion Support, and Zero Artificial Flavours.
Sub-Second Global Performance
Vercel Edge caching and automated image optimization delivering instant load times on mobile networks.
Tech Stack
Built with the right tools
Frontend
Backend
Infrastructure
Integrations
How we built it
A structured delivery process that turns complex requirements into a polished, production-ready product on time.
Brand Heritage & UX Research
Studied luxury gourmet FMCG buyer psychology, packaging aesthetics, and mobile conversion drivers.
Visual Design & Prototyping
Designed royal maroon and gold UI mockups with high-res jar photography and clear trust badges.
Headless Storefront Development
Built the Next.js storefront integrated with WhatsApp API and Shopify headless backend.
Conversion Funnel Optimization
Streamlined single-page checkout and automated WhatsApp order message formatting.
Launch & Scale
Deployed to Vercel Edge with live analytics and campaign conversion tracking.
Results
The numbers speak for themselves
4.2x
Surge in direct online sales
65%
Orders via 1-tap WhatsApp flow
99+
Mobile performance score
100%
Natural & tobacco-free
Client Testimonial
“Oriole Lume captured our brand's royal heritage perfectly. Direct online sales and WhatsApp checkouts surged by 4.2x within weeks of launch. The digital experience is world-class.”
Gulafzaa Brand Team
Founders, Gulafzaa Royal
What Our Partners Say About Us
Ambitious founders and operating leaders on what it's like to build custom digital products with us.
"They were able to take our vision for an app for women entrepreneurs and turn it into a high-performance reality."
Maja Miljevic
Founder & CEO, Hexagon
"Working with Oriole Lume was a great experience. In just three weeks, they launched a fundraising-ready web platform that aligned perfectly with our goals."
Chantal Van der Brempt
Founder, Nenu
"Working with Oriole Lume was an exceptional experience. Their engineering speed, clarity, and architectural standards made a massive difference."
Hooman Reza Nezhad
Co-Founder & CEO, Solcoa
"Everything was delivered on time and straightforward. Oriole Lume built a high-converting web application, and we received our first enterprise lead 3 days after launch."
Antonio Rakic
Founder @ AR Performance
"Their core strength is product engineering and digital design. Everything felt thoughtful, cohesive, and exceptionally well executed."
Josh Reed
Founder @ Creel Homes
"What I appreciate most is their deep technical expertise, attention to detail, and how quickly they turn feedback into production-grade code."
Gabriel Roda
CEO, Mediadudes
"They were able to take our vision for an app for women entrepreneurs and turn it into a high-performance reality."
Maja Miljevic
Founder & CEO, Hexagon
"Working with Oriole Lume was a great experience. In just three weeks, they launched a fundraising-ready web platform that aligned perfectly with our goals."
Chantal Van der Brempt
Founder, Nenu
"Working with Oriole Lume was an exceptional experience. Their engineering speed, clarity, and architectural standards made a massive difference."
Hooman Reza Nezhad
Co-Founder & CEO, Solcoa
"Everything was delivered on time and straightforward. Oriole Lume built a high-converting web application, and we received our first enterprise lead 3 days after launch."
Antonio Rakic
Founder @ AR Performance
"Their core strength is product engineering and digital design. Everything felt thoughtful, cohesive, and exceptionally well executed."
Josh Reed
Founder @ Creel Homes
"What I appreciate most is their deep technical expertise, attention to detail, and how quickly they turn feedback into production-grade code."
Gabriel Roda
CEO, Mediadudes
More Work
Other projects
Start a project
Ready to build something
similar?
Schedule a consultation to discuss your project. We'll provide a clear approach, realistic timeline, and transparent pricing.