OVERVIEW
What we built and why
PlatterOS is an AI-powered restaurant management SaaS serving restaurants across multiple regions. They needed a marketing website that would communicate their platform's value, drive free trial signups, and position them against competitors in the restaurant tech space.
We designed and built the PlatterOS public website — a clean, light-themed SaaS marketing site with demo booking flows, feature showcases, pricing pages, and an integrated product tour that dramatically increased trial conversions.
THE CHALLENGE
What they needed to communicate
OUR SOLUTION
Building a conversion-focused SaaS site
We created a clean, modern SaaS marketing website with product screenshots, feature sections, social proof, pricing, and multiple conversion entry points — built to turn restaurant owners into trial users.
Hero with Product Preview
Bold headline 'Smarter Restaurant Management, Powered by AI' with live product screenshot visible on load — building instant credibility.
AI Feature Showcase
Visual breakdown of PlatterOS's core capabilities: menu management, order processing, customer service, and analytics — all with supporting screenshots.
Dual Conversion CTAs
'Start Your Free Trial' and 'Book a Demo' buttons placed throughout the page, optimised for different buyer intent stages.
Pricing Section
Clear pricing tiers with feature comparison, monthly/annual toggle, and highlighted recommended plan — reducing friction in the purchase decision.
Social Proof Integration
Testimonials, restaurant count, and platform reliability stats integrated throughout to build trust with sceptical restaurant owners.
Demo Booking Flow
Integrated Calendly flow for demo scheduling with automated email confirmations and CRM integration for follow-up sequences.
How we built it
A structured delivery process that turns complex requirements into a polished, production-ready product on time.
01/Positioning Workshop
Defined PlatterOS's core message, target restaurant segment, and key differentiators against competitors.
02/Design
Light, clean SaaS aesthetic with purple/coral accents — modern and professional for a B2B restaurant tech audience.
03/Development
4-week Next.js build covering all marketing pages, pricing, blog, and booking integration.
04/Analytics Setup
GA4, Hotjar heatmaps, and conversion tracking configured to measure trial and demo signups.
05/Launch & Optimisation
A/B tested CTA copy and hero layout. Iterated based on first 2 weeks of heatmap data.
3x
Demo bookings post-launch
4 wks
Design to live
98
Lighthouse performance
2x
Free trial signups
CLIENT TESTIMONIAL
“The website Oriole Lume built positions us perfectly in the market. Clean, modern, and exactly on-brand. Bookings and demos have tripled since launch.”
Saif A.
Founder, PlatterOS
What our partners say
Ambitious founders and operating teams on what it's like to build with us.
They were able to take our vision for an app for women entrepreneurs and turn it into a reality.
Maja Miljevic
Founder & CEO, Hexagon
Working with Oriole Lume was a great experience. In just three weeks, they helped us launch a fundraising-ready website that aligned perfectly with our story and goals. Their speed, clarity, and ownership made a real difference for us ahead of our funding round.
Chantal Van der Brempt
Founder, Nenu
Working with Oriole Lume was a great experience. In just three weeks, they helped us launch a fundraising-ready website that aligned perfectly with our story and goals. Their speed, clarity, and ownership made a real difference for us ahead of our funding round.
Hooman Reza Nezhad
Co-Founder & CEO, Solcoa
Everything was on time and straightforward. Oriole Lume delivered a high-quality website, and I received my first lead just three days after launch.
Antonio Rakic
Founder @ARPerformance
Their core strength is digital design and branding. Everything felt thoughtful, cohesive, and well executed, and it clearly helped improve results. The attention to detail and communication were excellent.
Josh Reed
Founder @Creel Homes
What I appreciate most is their attention to detail and how quickly they respond to any feedback.
Gabriel Roda
CEO, Mediadudes
The Oriole Lume team demonstrated creativity, efficiency, and professionalism while developing our platform.
Sasa Risojevic
Director, Nova Generacija
They were able to take our vision for an app for women entrepreneurs and turn it into a reality.
Maja Miljevic
Founder & CEO, Hexagon
Working with Oriole Lume was a great experience. In just three weeks, they helped us launch a fundraising-ready website that aligned perfectly with our story and goals. Their speed, clarity, and ownership made a real difference for us ahead of our funding round.
Chantal Van der Brempt
Founder, Nenu
Working with Oriole Lume was a great experience. In just three weeks, they helped us launch a fundraising-ready website that aligned perfectly with our story and goals. Their speed, clarity, and ownership made a real difference for us ahead of our funding round.
Hooman Reza Nezhad
Co-Founder & CEO, Solcoa
Everything was on time and straightforward. Oriole Lume delivered a high-quality website, and I received my first lead just three days after launch.
Antonio Rakic
Founder @ARPerformance
Their core strength is digital design and branding. Everything felt thoughtful, cohesive, and well executed, and it clearly helped improve results. The attention to detail and communication were excellent.
Josh Reed
Founder @Creel Homes
What I appreciate most is their attention to detail and how quickly they respond to any feedback.
Gabriel Roda
CEO, Mediadudes
The Oriole Lume team demonstrated creativity, efficiency, and professionalism while developing our platform.
Sasa Risojevic
Director, Nova Generacija
Start a project
Ready to build something similar?
Schedule a consultation to discuss your project. We'll provide a clear approach, realistic timeline, and transparent pricing.