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B2B SAAS WEBSITE & PRODUCT SHOWCASE3x demo bookings

PlatterOS

We built an interactive B2B SaaS marketing website with live product tours and dual-funnel trial and demo booking flows, tripling inbound demo requests from restaurant operators.

ClientPlatterOS
IndustryFood & Hospitality
Duration6 weeks
Year2025
PlatterOS

High-converting SaaS marketing website with interactive product showcase and dual CTAs

3× increase in demo bookings and 2× increase in free trial signups

98 Lighthouse performance score with seamless mobile experience

Overview

What we built
and why

PlatterOS needed a world-class public marketing site to showcase their AI restaurant management ecosystem to busy restaurant owners and drive inbound enterprise demo requests.

We engineered a modern, high-converting SaaS website with interactive dashboard previews, feature breakdowns (menu management, POS, automated dispatch), transparent pricing calculators, and integrated demo booking funnels.

The Challenge

What PlatterOS needed to solve

No modern marketing site to showcase complex AI restaurant features to busy operators

Restaurant owners needed to see live product workflows before committing to a demo

Lack of clear dual conversion paths for self-serve free trials vs enterprise demo bookings

Competitor SaaS brands had polished websites causing prospective clients to hesitate

Mobile experience was critical since most restaurant operators browse during shifts

Our Solution

What we designed and delivered

We created a sleek B2B SaaS website with visual product demonstrations, interactive feature breakdowns, and frictionless conversion touchpoints.

Hero section featuring live dashboard previews and dual CTAs: 'Start Free Trial' and 'Book a Demo'

Interactive feature modules demonstrating menu management, automated orders, and customer analytics

Transparent pricing table with plan comparisons, feature matrices, and monthly/annual toggles

Social proof integration highlighting restaurant case studies and platform uptime statistics

Integrated demo scheduling with automated CRM lead routing and calendar confirmations

Mobile-first responsive optimization designed for on-the-go restaurant managers

What we delivered

01

Interactive Product Showcase

Interactive dashboard mockups allowing operators to visualize live order workflows and AI management tools.

02

Dual-Path Conversion Funnel

Separate, optimized flows for self-serve free trial onboarding and high-touch enterprise demo booking.

03

Interactive Pricing Calculator

Interactive pricing tier selector with feature comparisons and ROI calculators.

04

Social Proof Engine

Customer testimonials, restaurant volume metrics, and reliability badges embedded throughout the page.

05

CRM Lead Synchronization

Instant synchronization of demo requests and trial signups directly into the sales CRM pipeline.

06

High-Speed Performance

Sub-second load times and 98 Lighthouse performance score across all devices.

Tech Stack

Built with the right tools

Frontend

Next.jsTypeScriptTailwind CSSFramer Motion

Backend

Next.js API RoutesResendSupabase

Infrastructure

VercelCloudflareGoogle AnalyticsHotjar

Integrations

CalendlyStripeIntercomHubSpot
HOW WE WORK

How we built it

A structured delivery process that turns complex requirements into a polished, production-ready product on time.

Step 01

Product Positioning

Mapped key restaurant operator pain points, feature value propositions, and competitor benchmarks.

Step 02

UI/UX Design

Designed a clean, light-mode SaaS aesthetic with vibrant visual hierarchy and interactive product previews.

Step 03

Next.js Development

4-week development sprint implementing responsive layouts, pricing toggles, and demo forms.

Step 04

Analytics & Heatmaps

Configured GA4, Hotjar heatmaps, and funnel drop-off tracking across all CTA buttons.

Step 05

Launch & CRO

Iterated headline copy and CTA placement based on real user interaction data.

Results

The numbers speak for themselves

3x

Demo bookings generated

2x

Free trial conversions

98

Lighthouse performance

4 wks

Design to production live

Client Testimonial

The marketing platform Oriole Lume built positions PlatterOS at the top of our category. Demo bookings and free trial signups tripled within weeks of launching.
S

Saif A.

Founder, PlatterOS

TESTIMONIALS

What Our Partners Say About Us

Ambitious founders and operating leaders on what it's like to build custom digital products with us.

"They were able to take our vision for an app for women entrepreneurs and turn it into a high-performance reality."

Maja Miljevic

Maja Miljevic

Founder & CEO, Hexagon

"Working with Oriole Lume was a great experience. In just three weeks, they launched a fundraising-ready web platform that aligned perfectly with our goals."

Chantal Van der Brempt

Chantal Van der Brempt

Founder, Nenu

"Working with Oriole Lume was an exceptional experience. Their engineering speed, clarity, and architectural standards made a massive difference."

Hooman Reza Nezhad

Hooman Reza Nezhad

Co-Founder & CEO, Solcoa

"Everything was delivered on time and straightforward. Oriole Lume built a high-converting web application, and we received our first enterprise lead 3 days after launch."

Antonio Rakic

Antonio Rakic

Founder @ AR Performance

"Their core strength is product engineering and digital design. Everything felt thoughtful, cohesive, and exceptionally well executed."

Josh Reed

Josh Reed

Founder @ Creel Homes

"What I appreciate most is their deep technical expertise, attention to detail, and how quickly they turn feedback into production-grade code."

Gabriel Roda

Gabriel Roda

CEO, Mediadudes

"They were able to take our vision for an app for women entrepreneurs and turn it into a high-performance reality."

Maja Miljevic

Maja Miljevic

Founder & CEO, Hexagon

"Working with Oriole Lume was a great experience. In just three weeks, they launched a fundraising-ready web platform that aligned perfectly with our goals."

Chantal Van der Brempt

Chantal Van der Brempt

Founder, Nenu

"Working with Oriole Lume was an exceptional experience. Their engineering speed, clarity, and architectural standards made a massive difference."

Hooman Reza Nezhad

Hooman Reza Nezhad

Co-Founder & CEO, Solcoa

"Everything was delivered on time and straightforward. Oriole Lume built a high-converting web application, and we received our first enterprise lead 3 days after launch."

Antonio Rakic

Antonio Rakic

Founder @ AR Performance

"Their core strength is product engineering and digital design. Everything felt thoughtful, cohesive, and exceptionally well executed."

Josh Reed

Josh Reed

Founder @ Creel Homes

"What I appreciate most is their deep technical expertise, attention to detail, and how quickly they turn feedback into production-grade code."

Gabriel Roda

Gabriel Roda

CEO, Mediadudes

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