Marketing Intelligence Dashboard
We engineered a centralized business intelligence dashboard integrating 8+ ad channels with automated sync, eliminating manual reporting and delivering real-time ROAS visibility.
8+ platforms integrated: Google Ads, Meta, LinkedIn, HubSpot, Salesforce & more
Real-time ROAS, impressions, and cost-per-reach visible at a glance
Eliminated 10+ hours of manual report compilation per week
Overview
What we built
and why
The client was struggling with fragmented marketing data scattered across 8+ different ad channels, with their team spending over 10 hours each week manually compiling reports into spreadsheets.
We architected and built a cloud-connected business intelligence dashboard that aggregates multi-channel reporting data in real time, giving leadership and marketing managers live visibility into true ROAS, impressions, and conversion velocity.
The Challenge
The reporting bottlenecks they were facing
Marketing performance data scattered across 8+ platforms with no unified view
Manual report compilation taking 10+ hours per week across the marketing team
No real-time visibility into cross-channel ROAS or ad spend efficiency
Impossible to compare performance across Google, Meta, and LinkedIn simultaneously
Leadership lacked access to live metrics — relying on outdated weekly summaries
Our Solution
What we designed and delivered
We designed and developed a unified analytics platform with OAuth integrations to all major ad networks, normalizing live data into an actionable, decision-ready interface.
Multi-source data pipeline connecting Google Ads, Meta, LinkedIn, Instagram, and HubSpot
Real-time KPI metrics: impressions (16,942), ROAS (18.04), and click cost trends visible instantly
Cost per Reach vs Cost per Impression comparative trend visualization
Top-performing creative module highlighting best-converting ad assets
Live activity feed tracking website clicks, profile visits, and conversion events
One-click source switcher to inspect individual channel data instantly
What we delivered
Multi-channel Overview
Aggregates data from Google Ads, Analytics, Instagram, Facebook, LinkedIn, Mailchimp, Salesforce, and HubSpot into one unified dashboard.
Real-time KPI Cards
Live metrics for average attention duration, total impressions, and purchase ROAS with trend indicators showing percentage change.
Performance Trend Chart
Interactive line chart comparing Cost per Reach vs Cost per Impression over time, helping teams spot efficiency patterns instantly.
Top Performing Media
Surfaces best-performing ad creatives with engagement metrics — likes, shares, and comments — so teams can double down on what works.
Activity Feed
Live activity tracker showing website clicks (945,863), profile visits, new posts, and email contacts in a scannable list format.
Source Switcher
One-click toggle to change between connected ad platforms without leaving the dashboard.
Tech Stack
Built with the right tools
Frontend
Backend
Infrastructure
Integrations
How we built it
A structured delivery process that turns complex requirements into a polished, production-ready product on time.
Discovery & Data Audit
Audited existing reporting workflows, mapped API schemas across all 8 ad networks, and defined data normalization models.
Architecture & Aggregation
Built the multi-source aggregation layer with Redis caching for API rate limits and automated background sync.
High-Density UI Design
Crafted a clean, dark-mode analytics interface engineered for rapid executive decision-making.
Full-Stack Development
7-week sprint delivering OAuth integrations, normalized data endpoints, and interactive chart visualizations.
Deployment & Monitoring
Deployed on AWS with role-based access control and 24/7 uptime monitoring.
Results
The numbers speak for themselves
10x
Faster reporting speed
8+
Ad platforms unified
0 hrs
Manual spreadsheet work
100%
Real-time data sync
Client Testimonial
“The dashboard Oriole Lume built gave us real-time visibility across every channel. Ad spend, impressions, and conversions — all in one place. It completely changed how our team makes decisions.”
James L.
Marketing Director, Marketing Intelligence SaaS
What Our Partners Say About Us
Ambitious founders and operating leaders on what it's like to build custom digital products with us.
"They were able to take our vision for an app for women entrepreneurs and turn it into a high-performance reality."
Maja Miljevic
Founder & CEO, Hexagon
"Working with Oriole Lume was a great experience. In just three weeks, they launched a fundraising-ready web platform that aligned perfectly with our goals."
Chantal Van der Brempt
Founder, Nenu
"Working with Oriole Lume was an exceptional experience. Their engineering speed, clarity, and architectural standards made a massive difference."
Hooman Reza Nezhad
Co-Founder & CEO, Solcoa
"Everything was delivered on time and straightforward. Oriole Lume built a high-converting web application, and we received our first enterprise lead 3 days after launch."
Antonio Rakic
Founder @ AR Performance
"Their core strength is product engineering and digital design. Everything felt thoughtful, cohesive, and exceptionally well executed."
Josh Reed
Founder @ Creel Homes
"What I appreciate most is their deep technical expertise, attention to detail, and how quickly they turn feedback into production-grade code."
Gabriel Roda
CEO, Mediadudes
"They were able to take our vision for an app for women entrepreneurs and turn it into a high-performance reality."
Maja Miljevic
Founder & CEO, Hexagon
"Working with Oriole Lume was a great experience. In just three weeks, they launched a fundraising-ready web platform that aligned perfectly with our goals."
Chantal Van der Brempt
Founder, Nenu
"Working with Oriole Lume was an exceptional experience. Their engineering speed, clarity, and architectural standards made a massive difference."
Hooman Reza Nezhad
Co-Founder & CEO, Solcoa
"Everything was delivered on time and straightforward. Oriole Lume built a high-converting web application, and we received our first enterprise lead 3 days after launch."
Antonio Rakic
Founder @ AR Performance
"Their core strength is product engineering and digital design. Everything felt thoughtful, cohesive, and exceptionally well executed."
Josh Reed
Founder @ Creel Homes
"What I appreciate most is their deep technical expertise, attention to detail, and how quickly they turn feedback into production-grade code."
Gabriel Roda
CEO, Mediadudes
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