Business Analytics Dashboard
OVERVIEW
What we built and why
Our client needed a unified dashboard to track ad performance, audience metrics, and conversion data across Google Ads, Google Analytics, Instagram, Facebook, LinkedIn, Mailchimp, Salesforce, and HubSpot — all from a single screen.
We built a cloud-connected business dashboard that aggregates multi-channel reporting data in real time, giving the marketing team a clear view of impressions, click costs, ROAS, and engagement — eliminating the need for manual spreadsheets and disconnected reports.
THE CHALLENGE
The reporting problems they were facing
OUR SOLUTION
How we built the solution
We designed and developed a unified analytics dashboard with OAuth integrations to all major ad platforms, pulling live data into a clean, decision-ready interface.
Multi-channel Overview
Aggregates data from Google Ads, Analytics, Instagram, Facebook, LinkedIn, Mailchimp, Salesforce, and HubSpot into one unified dashboard.
Real-time KPI Cards
Live metrics for average attention duration, total impressions, and purchase ROAS with trend indicators showing percentage change.
Performance Trend Chart
Interactive line chart comparing Cost per Reach vs Cost per Impression over time, helping teams spot efficiency patterns instantly.
Top Performing Media
Surfaces best-performing ad creatives with engagement metrics — likes, shares, and comments — so teams can double down on what works.
Activity Feed
Live activity tracker showing website clicks (945,863), profile visits, new posts, and email contacts in a scannable list format.
Source Switcher
One-click toggle to change between connected ad platforms. Switch from Google Ads to HubSpot instantly without leaving the dashboard.
How we built it
A structured delivery process that turns complex requirements into a polished, production-ready product on time.
01/Discovery
Audited all existing reporting workflows, identified which platforms needed integration, and mapped the data model.
02/Data Architecture
Designed the multi-source aggregation layer, caching strategy for API rate limits, and real-time refresh mechanism.
03/Design
Clean, high-density dashboard UI designed for decision-making — not decoration. Validated with marketing leads.
04/Development
7-week build with OAuth integrations, data normalization across platforms, and live chart rendering.
05/Launch
Deployed with role-based access, onboarding documentation, and 30-day monitoring for API reliability.
10x
Faster reporting
8+
Platforms integrated
16,942
Impressions tracked live
0 hrs
Manual report compilation
CLIENT TESTIMONIAL
“The dashboard gave us real-time visibility across every channel. Ad spend, impressions, and conversions — all in one place. It completely changed how our team makes decisions.”
James L.
Marketing Director, Marketing Technology Client
What our partners say
Ambitious founders and operating teams on what it's like to build with us.
They were able to take our vision for an app for women entrepreneurs and turn it into a reality.
Maja Miljevic
Founder & CEO, Hexagon
Working with Oriole Lume was a great experience. In just three weeks, they helped us launch a fundraising-ready website that aligned perfectly with our story and goals. Their speed, clarity, and ownership made a real difference for us ahead of our funding round.
Chantal Van der Brempt
Founder, Nenu
Working with Oriole Lume was a great experience. In just three weeks, they helped us launch a fundraising-ready website that aligned perfectly with our story and goals. Their speed, clarity, and ownership made a real difference for us ahead of our funding round.
Hooman Reza Nezhad
Co-Founder & CEO, Solcoa
Everything was on time and straightforward. Oriole Lume delivered a high-quality website, and I received my first lead just three days after launch.
Antonio Rakic
Founder @ARPerformance
Their core strength is digital design and branding. Everything felt thoughtful, cohesive, and well executed, and it clearly helped improve results. The attention to detail and communication were excellent.
Josh Reed
Founder @Creel Homes
What I appreciate most is their attention to detail and how quickly they respond to any feedback.
Gabriel Roda
CEO, Mediadudes
The Oriole Lume team demonstrated creativity, efficiency, and professionalism while developing our platform.
Sasa Risojevic
Director, Nova Generacija
They were able to take our vision for an app for women entrepreneurs and turn it into a reality.
Maja Miljevic
Founder & CEO, Hexagon
Working with Oriole Lume was a great experience. In just three weeks, they helped us launch a fundraising-ready website that aligned perfectly with our story and goals. Their speed, clarity, and ownership made a real difference for us ahead of our funding round.
Chantal Van der Brempt
Founder, Nenu
Working with Oriole Lume was a great experience. In just three weeks, they helped us launch a fundraising-ready website that aligned perfectly with our story and goals. Their speed, clarity, and ownership made a real difference for us ahead of our funding round.
Hooman Reza Nezhad
Co-Founder & CEO, Solcoa
Everything was on time and straightforward. Oriole Lume delivered a high-quality website, and I received my first lead just three days after launch.
Antonio Rakic
Founder @ARPerformance
Their core strength is digital design and branding. Everything felt thoughtful, cohesive, and well executed, and it clearly helped improve results. The attention to detail and communication were excellent.
Josh Reed
Founder @Creel Homes
What I appreciate most is their attention to detail and how quickly they respond to any feedback.
Gabriel Roda
CEO, Mediadudes
The Oriole Lume team demonstrated creativity, efficiency, and professionalism while developing our platform.
Sasa Risojevic
Director, Nova Generacija
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