All case studies
WEB PLATFORM & CONVERSION OPTIMIZATION3x bookings surge

CareerHelpp UK

We designed and developed a high-converting consulting platform with structured service funnels and automated booking workflows, driving a 3x increase in paid client consultations.

ClientCareerHelpp UK
IndustryCareer & Education
Duration8 weeks
Year2025
CareerHelpp UK

Premium dark UI with structured service funnels and instant Calendly booking flow

3× increase in paid consultation bookings post-launch

95+ Lighthouse score — fast, SEO-ready, and mobile-optimized

Overview

What we built
and why

CareerHelpp needed a high-credibility digital platform to establish brand authority in the competitive UK consulting market and convert international graduates into paying clients.

We designed and engineered a premium dark-themed web platform featuring clear service architectures (CV writing, ATS optimization, interview coaching), seamless consultation booking funnels, and automated lead capture.

The Challenge

The conversion barriers they faced

Lack of a credible digital presence to turn student visitors into consultation bookings

Target audience lacked sufficient trust signals and clarity on service offerings

No automated booking pipeline — inquiries were handled manually via disjointed channels

No structured SEO or content architecture to capture organic UK job market search intent

Mobile conversion rates were low due to an unoptimized legacy landing page

Our Solution

What we designed and delivered

We built a conversion-focused platform with high-contrast UI, trust-building case studies, automated scheduling pipelines, and an SEO-optimized knowledge hub.

Premium dark UI with bold typography and high-contrast yellow CTAs matching UK market standards

Clear service hierarchy: CV writing, ATS optimization, job search support, and interview coaching

Social proof framework with embedded client outcomes, testimonials, and verified review badges

Frictionless Calendly booking flow with automated confirmation and WhatsApp reminders

SEO-optimized blog and resources hub to capture high-intent search traffic

Mobile-first responsive architecture delivering sub-second load times

What we delivered

01

Premium Dark Design System

Bespoke design system engineered to establish instant authority and credibility in the UK career consulting sector.

02

Service Breakdown Pages

Dedicated conversion landing pages for CV writing, ATS optimization, job search consulting, and interview prep.

03

Automated Booking Engine

Embedded scheduling flow synchronized with consultant calendars and automated reminder notifications.

04

Trust & Social Proof

Real student success stories and verified rating badges strategically placed at key decision points.

05

SEO Knowledge Base

Structured content publishing engine optimized for UK job market keywords and career advice searches.

06

Mobile Performance

Optimized mobile layouts and asset compression ensuring instant load times across 4G and 5G networks.

Tech Stack

Built with the right tools

Frontend

Next.jsTypeScriptTailwind CSSFramer Motion

Backend

Next.js API RoutesNodemailerResend

Infrastructure

VercelCloudflareGoogle Analytics

Integrations

CalendlyWhatsApp APISendGridStripe
HOW WE WORK

How we built it

A structured delivery process that turns complex requirements into a polished, production-ready product on time.

Step 01

Brand Positioning & Audit

Researched UK consulting benchmarks, student conversion drop-offs, and service pricing models.

Step 02

Design System & UI

Created the high-contrast dark UI design system with bold typography and clear conversion funnels.

Step 03

Full-Stack Development

Developed the responsive Next.js web platform, booking integrations, and email pipelines.

Step 04

Technical SEO & Schema

Configured structured data, meta tags, and Google Analytics tracking for all service categories.

Step 05

Launch & Optimization

Deployed to Vercel Edge with Cloudflare CDN caching and conversion tracking.

Results

The numbers speak for themselves

3x

Consultation bookings surge

95+

Mobile Lighthouse score

5 wks

Design to production live

100%

Mobile-first conversion flow

Client Testimonial

Oriole Lume turned our vision into a high-performing digital platform. The design is stunning, the booking funnel works flawlessly, and our consultation bookings have tripled since launch.
M

Muhammad H.

Founder, CareerHelpp UK

TESTIMONIALS

What Our Partners Say About Us

Ambitious founders and operating leaders on what it's like to build custom digital products with us.

"They were able to take our vision for an app for women entrepreneurs and turn it into a high-performance reality."

Maja Miljevic

Maja Miljevic

Founder & CEO, Hexagon

"Working with Oriole Lume was a great experience. In just three weeks, they launched a fundraising-ready web platform that aligned perfectly with our goals."

Chantal Van der Brempt

Chantal Van der Brempt

Founder, Nenu

"Working with Oriole Lume was an exceptional experience. Their engineering speed, clarity, and architectural standards made a massive difference."

Hooman Reza Nezhad

Hooman Reza Nezhad

Co-Founder & CEO, Solcoa

"Everything was delivered on time and straightforward. Oriole Lume built a high-converting web application, and we received our first enterprise lead 3 days after launch."

Antonio Rakic

Antonio Rakic

Founder @ AR Performance

"Their core strength is product engineering and digital design. Everything felt thoughtful, cohesive, and exceptionally well executed."

Josh Reed

Josh Reed

Founder @ Creel Homes

"What I appreciate most is their deep technical expertise, attention to detail, and how quickly they turn feedback into production-grade code."

Gabriel Roda

Gabriel Roda

CEO, Mediadudes

"They were able to take our vision for an app for women entrepreneurs and turn it into a high-performance reality."

Maja Miljevic

Maja Miljevic

Founder & CEO, Hexagon

"Working with Oriole Lume was a great experience. In just three weeks, they launched a fundraising-ready web platform that aligned perfectly with our goals."

Chantal Van der Brempt

Chantal Van der Brempt

Founder, Nenu

"Working with Oriole Lume was an exceptional experience. Their engineering speed, clarity, and architectural standards made a massive difference."

Hooman Reza Nezhad

Hooman Reza Nezhad

Co-Founder & CEO, Solcoa

"Everything was delivered on time and straightforward. Oriole Lume built a high-converting web application, and we received our first enterprise lead 3 days after launch."

Antonio Rakic

Antonio Rakic

Founder @ AR Performance

"Their core strength is product engineering and digital design. Everything felt thoughtful, cohesive, and exceptionally well executed."

Josh Reed

Josh Reed

Founder @ Creel Homes

"What I appreciate most is their deep technical expertise, attention to detail, and how quickly they turn feedback into production-grade code."

Gabriel Roda

Gabriel Roda

CEO, Mediadudes

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